Anatomy of a Lit Number

by appart April 13, 2009 05:27

 

For large organizations, tracking and managing a library of sales and marketing materials can be daunting. Just like a library requires a taxonomy scheme for managing their constantly changing archive of periodicals, marketing departments require a similar system that can be easily indexed and cross-referenced. Enter the literature number ("lit number"), an alpha-numeric identifier that is automatically generated and attached to each document in a marketer's library. Think of it as the corporate version of the Dewey Decimal system. Most companies might not think their small library of corporate materials warrants such a system. But they would be mistaken. As organizations grow, so do the materials they use to support their sales staff, educate partners, and inform end-users. Lit numbers are the Rosetta Stone of the corporate library. 

 

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About the author


Robert Cugini is the founder and CEO of Application Arts (“AppArt”) which he started in 1991, fusing his long-term interests in photography, graphic design, and computer science to build a full suite of services geared to helping organizations more efficiently manage their brand assets. An early pioneer in graphic design and printing technology, Robert developed one of the first electronic methods for capturing vector-based application screen captures and has since brought many 3-D graphic rendering innovations to market.  An expert in developing streamlined production services, Robert has built AppArt into one of the leading specialty graphic design service businesses in the country. In addition to directing the company’s strategic and financial operations, Robert also spearheaded development of AppArt’s flagship Digital Asset Management solution which is currently used by some of the world’s most prominent technology companies, including Intuit, Sun Microsystems, and McAfee Security.  An entrepreneur with deep management experience across a broad range of industries, Robert has held leadership positions with several enterprise organizations ranging from the forestry and environmental sectors to major land development initiatives. Robert graduated from Whitman College with a Bachelor’s degree in Biology and Environmental Studies.

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