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• How quickly can the promotion of new products reach the marketplace with the existing process?

• When reaching the marketplace with a new product, how much time does it take your competitors to generate similar products and promote to the market?

• How quickly does your organization respond to creating and promoting similar products when your competition reaches the marketplace first?

• Where do your digital assets currently reside?

• Do the assets have descriptive information or metadata in an electronic format?

• Where does that descriptive information exist?
• Do you have analog assets that still need to be converted into a digital format?

• How many images, photographs, and other digital assets exist within your organization?

• How many individuals need access to these digital assets?

• How many times is the incorrect or outdated digital asset sent?

• How many times does the users who requested the digital assets need additional help to open and view the files?

• How many times each month does an email attempt to fulfill a user request fail because the file was too big?

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To establish ROI, just answer the following questions about your existing processes to receive the estimated time to achieve return-on-investment for Digital Asset Management System implementation.

Existing Request Process

Locate digital assets	Minutes per request
Convert images and data into proper format	Minutes per request
Generate ouput in a standard file format	Minutes per request
Organize folder structure with previews	Minutes per request
Package and send data to client	Minutes per request
Total time spent on existing process per request	Minutes per request
Number of digital asset requests per week	Requests per week
Total minutes spent per week	Minutes per year
Total time spent on existing process per year	Hours per year
Hourly Rate for processing digital asset requests	Hours per year
Costs associated to processing digital asset requests	Annual cost

Ongoing / Redudant Costs

Create CD and/or secure library for external access	Dollars per year
Shipping costs associated with sending CD's	Dollars per year
Overtime pay for digital asset preparation	Dollars per year
Redundant photography and prepress costs	Dollars per year
Other	Dollars per year
Total Ongoing / Redundant Costs	Annual cost

IT Maintenance / Storage Costs

Support for existing process and maintenance	Hours per week
Hourly Rate for I.T. maintenance	per Hour
Hardware expenditures	Dollars per year
Dedicated bandwidth for digital asset transfer	Dollars per year
Time spent on I.T. maintenance	Hours per year
Cost associated to I.T. maintenance and storage	Annual cost

Total Time and Cost

Total Time	Hours per year
Total Cost	Annual Cost
	Per Month

AppArt Estimated Costs

AppArt Cost Year 1	Annual Cost
	Per Month

Return on Investment

Number of Months to Achieve ROI	Number of Months